Just Corporate Experience. There are former leaders who have left the full-time corporate world to offer advice as a coach. But with no formal education in coaching, they offer solutions that worked for them, but aren’t necessarily relevant to your situation."

Just Classroom Education. There are a lot of credentialed coaches who are school-educated, but have never stood in your shoes; they’ve never led a company, never actually felt the pressures you feel.  They can only ask textbook questions.

The Best of Both. The third type, found much less frequently than the first two, combines the best of both – corporate leadership experience together with graduate and post-graduate education credentials.  This is what Rob McKinnon brings, along with the personal character and presence that enable him to be, in the words of one client, “a leadership expert who knows how to listen.